Carraig Donn Celebrates Double Success at the REI Awards
Carraig Donn is delighted to announce two significant achievements at the 2026 Retail Excellence Ireland (REI) Awards. The business has been named a Top 5 Finalist in the Large eCommerce Retailer of the Year category, while its recently refurbished Crescent Shopping Centre, Limerick store has also been recognised as one of the Top 30 Stores in Ireland. These recognitions reflect Carraig Donn's continued investment in delivering an exceptional customer experience, both online and in-store, and celebrate the dedication of the teams who bring the brand to life every day.
Recognising Excellence Across Every Customer Touchpoint
As one of Ireland's leading omnichannel retailers, Carraig Donn continues to invest in creating a seamless shopping experience for customers, whether they choose to shop in-store or online. CarraigDonn.com has evolved into far more than an online store. It is the company's digital flagship, enabling customers to browse collections, discover exclusive brands, locate stores, check real-time stock availability, access company news and careers, and enjoy an increasingly connected shopping experience. Supporting this is a retail strategy where digital and physical retail work hand in hand. Features such as Find in Store, customer reviews, stock notifications and other omnichannel services are designed to help customers shop whenever and however they choose, while providing valuable insights that continue to improve the customer experience.
Continuing to Invest in Innovation
Innovation remains central to Carraig Donn's growth strategy. The business continues to invest in new technologies that enhance both customer experience and operational efficiency. Planned developments include the introduction of a new loyalty programme, the rollout of Endless Aisle technology across stores, and continued investment in digital optimisation. Operating on the Shopify platform enables Carraig Donn to embrace emerging technologies and evolving retail trends, while remaining agile as areas such as AI-powered search, Answer Engine Optimisation (AEO) and Agentic Commerce continue to develop.
Building on Strong Foundations
Carraig Donn's investment in digital commerce long predates the rapid acceleration of online shopping during the pandemic. Having an established eCommerce platform allowed the business to scale quickly during Covid-19, welcoming thousands of new online customers while continuing to grow its nationwide retail footprint. Today, online and offline retail continue to complement one another, supporting a growing omnichannel business that now serves customers through 43 stores across Ireland alongside its thriving online platform.
This recognition comes during another exciting period of expansion for the business, with further investment planned throughout 2026, including new store openings, relocations to larger units in key shopping destinations, store refurbishments and continued digital enhancements across the retail estate.
A Team Achievement
These achievements belong to every team across Carraig Donn. From buying, merchandising and marketing to retail operations, customer service, warehouse and logistics, finance, HR, creative, IT and the eCommerce team, every department plays a role in delivering the experience customers expect from the Carraig Donn brand. As the company celebrates more than 60 years of Irish retailing, these recognitions reflect the passion, innovation and collaboration that continue to drive the business forward. Carraig Donn congratulates all fellow finalists and looks forward to celebrating with the industry at the Retail Excellence Ireland Awards later this year.
